Place

Definition

The element of the marketing mix concerned with where and how customers can buy a business’s products.

Used by AQA, Edexcel and OCR

Paper 2

The element of the marketing mix concerned with making products available where and when customers want to buy them.
Place is the part of the marketing mix concerned with making products available in the right place, at the right time and in suitable quantities. It is therefore broader than simply choosing where a business premises should be located.
Revise: Distribution Channels
The distribution channels through which a good or service reaches customers and where it is available to buy.
Revise: Applying and adapting the integrated marketing mix

1
Place means how customers obtain the product, including distribution and online selling—not just the business’s physical location.
2
Keep place and promotion distinct: place is how customers obtain a product; promotion is how the business communicates with them.

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Specification 1.4.3, 2.2.4, 2.2.5 · Paper 1, Paper 2

How and where a product reaches customers, including shops, websites and distribution channels.
The marketing mix is the combination of product, price, promotion and place decisions a business uses to meet customer needs and achieve its objectives. These are known as the 4 Ps. Marketing is therefore more than advertising: it also involves deciding what to sell, what to charge and how customers will obtain it.
Revise: The Marketing Mix
Revise: Distribution Channels
Where and how a product reaches customers and is sold to them.
Revise: Integrated Marketing Mix

Paper 1

The locations and distribution channels through which customers can obtain a good or service.
A business needs more than a good idea to attract customers. It must offer something customers want, charge an acceptable price, make it available conveniently and communicate why customers should buy it. These decisions form the marketing mix, often called the four Ps: product, price, place and promotion.
Revise: Four Ps of the Marketing Mix
The part of the marketing mix concerned with where customers buy products and services and how these reach them.
Revise: Distribution Channels