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GCSE Business · key term
Dividing a market into groups of customers with similar characteristics, needs or preferences.
Used by AQA, Edexcel and OCR
Paper 2
Dividing a market into groups of customers with shared characteristics or similar needs, so a business can target them more effectively.
Revise: Types of SegmentationMarket segmentation means dividing a market into groups whose customers share characteristics or similar needs. Each group is a market segment. A business then chooses which segment or segments to target: these become its target market.
Specification 1.2.3 · Paper 1
The process of dividing a market into groups of customers with similar characteristics and buying habits.
Revise: Market SegmentationMarket segmentation means dividing a market into groups of customers with similar characteristics and buying habits. Each group is a market segment.
Paper 1
Revise: Customer SegmentationMarket segmentation means dividing a market into groups of customers with similar characteristics, needs or preferences. Each group is a market segment. A business can then choose which group or groups to target: these become its target market.
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