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GCSE Business · key term
The route through which a product reaches its final customer, either directly from the producer or through other businesses.
Used by AQA, Edexcel and OCR
Paper 2
Revise: Distribution ChannelsA distribution channel is the route through which a product reaches its final customer. A producer might sell directly to customers, supply shops, or use a wholesaler that supplies many shops. The choice affects how many customers the business can reach, the costs it faces and how much control it has over the selling process.
Specification 2.1.3, 2.2.4 · Paper 2
The route through which a product reaches its customers, such as direct online selling or selling through retailers.
Revise: Competing InternationallyA business needs a suitable distribution channel for each market.
The route a product takes from its producer to the final customer, either directly or through other businesses.
Paper 1
The route through which a product or service reaches the final customer, either directly or through other businesses.
Revise: Distribution ChannelsPlace is the part of the marketing mix concerned with those buying locations and the distribution channels used to get products and services to customers. It means more than the address of a shop.
The route through which a product reaches its customers, such as direct selling or selling through retailers.
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