AQA GCSE Business · 8132
Paper 2
- Revise: Importance of Customer Needs
A feature or strength that helps a business attract customers rather than lose them to rival businesses.
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GCSE Business · key term
A feature or capability that helps a business attract customers rather than lose them to rivals.
Used by AQA, Edexcel and OCR
Paper 2
A feature or strength that helps a business attract customers rather than lose them to rival businesses.
Specification 1.2.4, 1.4.3, 2.1.3, 2.2.1, 2.2.5, 2.3.3, 2.3.4 · Paper 1, Paper 2
Revise: Competitive EnvironmentIf customers appreciate the food and service, these features could create a competitive advantage, helping the café attract customers rather than lose them to its rival. However, the extra food choice and staffing would increase costs. The decision is worthwhile only if enough customers value the improvements.
A feature or strength that helps a business compete successfully against its rivals.
A feature or strength that helps a business compete more successfully against its rivals, such as greater convenience or a product better suited to customers.
An advantage over rivals that helps a business attract customers or perform more successfully.
A feature of a business or its products that customers perceive as superior to competitors’ offerings, giving them a reason to choose that business.
An advantage that helps a business attract customers or perform better than its rivals, such as more reliable products or lower costs.
A factor that enables a business to compete more successfully than its rivals.
Paper 2
A feature or strength that makes a business more attractive to customers than its competitors.
Revise: Importance of Customer ServiceService can create a competitive advantage by making the business stand out from its rivals. A small shop that cannot match a large retailer's low prices may still attract customers through helpful, dependable service. Some customers are willing to pay more because they trust the business to look after them.
When judging competitive advantage, explain which elements matter most in that business’s circumstances. A low price is not automatically the best approach.
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