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Clicks and mortar — Edexcel GCSE Business Definition | GradeGen

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Business
Key terms
Clicks and mortar

GCSE Business · key term

Clicks and mortar

Definition

An approach in which a business sells through both physical shops and online.

Used by Edexcel

How each exam board covers it

Edexcel GCSE Business · 1BS0

Specification 2.2.4 · Paper 2

Clicks and mortar means operating both physical shops and online selling. Currys, Argos and Tesco are examples. A click-and-collect service lets customers order online and collect from an outlet, combining online ordering with access to a physical location.
Revise: Distribution Channels

Edexcel Business past papers

Related key terms

Direct distribution
Distribution channel
E-commerce
E-tailer
Intermediary

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