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GCSE Business · key term
Selling from a producer to a final customer without a wholesaler or retailer acting as an intermediary.
Used by AQA and Edexcel
Paper 2
Revise: Distribution ChannelsWith direct distribution, the producer sells to the final customer without another business selling on its behalf. A farm shop selling its own produce is an example. Telesales can also provide a direct route when a business takes customers’ orders by telephone.
Specification 2.2.4 · Paper 2
Selling from the producer directly to the final customer without an intermediary.
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In direct distribution, the producer sells to the customer without an intermediary. An online shop can provide this route. However, online selling is not always direct distribution: an e-tailer that buys goods from other producers and resells them is still an intermediary.