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OCR · J204
Gross profit margin
Gross profit expressed as a percentage of total revenue: gross profittotal revenue×100\frac{\text{gross profit}}{\text{total revenue}}\times100total revenuegross profit×100.
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Group activity
A selection task completed by several applicants together while their performance is observed.
Growth
The stage when a product's sales increase rapidly as demand grows.
Hierarchy
The levels of authority within a business, ranked from senior to junior positions.
Holiday entitlement
The amount of paid annual leave a worker is entitled to take.
Horizontal integration
A merger or takeover involving businesses in the same industry at the same stage of production.
Host country
A country in which a foreign multinational company operates.
Human resources
The business function concerned with managing employees, including recruitment, training and appraisal.
Human resources function
The part of a business responsible for identifying and meeting its workforce needs and managing employees.
Import
A good or service bought from another country.
Import tariff
A tax charged on imported goods.
Income
Money a person receives, for example from employment, which influences how much they can afford to spend.
Independence
The freedom to work for yourself and make decisions about your own business.
Induction training
Training given to new employees to introduce them to their job, colleagues and the business’s procedures.
Innovation
Putting a new idea into practical commercial use, including introducing a new product or improving an existing one.
Integrated marketing mix
A combination of product, price, place and promotion in which the four elements support each other and suit the target market.
Interdependence
Mutual reliance between parts of a business: each needs information, resources or support from others to achieve business objectives.
Interest
The charge paid for borrowing money.
Intermediary
A business between the producer and the final customer that helps distribute a product, such as a wholesaler or retailer.
Internal communication
Communication between people within the same business, such as managers and employees.
Internal data
Information held within a business, such as sales figures, customer records and records of previous marketing campaigns.
Internal recruitment
Filling a vacancy with someone who already works for the business, often through promotion or redeployment.
Internal stakeholder
An individual or group within a business, such as its owners or employees, that affects or is affected by its activities.
International branding
Using a recognisable business or product identity across national markets, with adaptations where needed.
Interview
A structured meeting in which an employer asks an applicant questions to assess their suitability for a job.
Introduction
The stage when a product is launched and sales are usually low and grow slowly as customers become aware of it.
Invention
The creation of a new idea, product or technology that did not previously exist.
Investment
Money spent on an asset or project in the expectation of generating future benefits, such as additional profit.
Job description
A document setting out the features of a job, such as its duties, hours, location, responsibilities, pay and conditions.
Job production
A production method in which each product is made separately to meet an individual customer’s requirements.
379 key terms