OCR GCSE Business · J204
Paper 1
Revise: Customer SegmentationBusinesses can segment customers by age, gender, income, location and lifestyle. The useful category depends on the product and the differences in customers’ needs.
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GCSE Business · key term
Money a person receives, for example from employment, which influences how much they can afford to spend.
Used by OCR
Paper 1
Revise: Customer SegmentationBusinesses can segment customers by age, gender, income, location and lifestyle. The useful category depends on the product and the differences in customers’ needs.
Identify the segmentation category, then explain how it helps the business meet the target customers’ needs. Naming ‘age’ or ‘income’ alone does not explain its use.
Do not assume everyone of the same age, gender or income has identical preferences. Use the case-study evidence.
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