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GCSE Business · key term
A merger or takeover involving businesses in the same industry at the same stage of production.
Used by OCR
Paper 1
Revise: External GrowthHorizontal integration, vertical integration and diversification explain the relationship between the businesses joining. For example, buying a rival is both a takeover and horizontal integration.
Horizontal integration requires businesses in the same industry at the same stage of production, not simply two businesses selling something.
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