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GCSE Media Studies · key term
The satisfaction or pleasure an audience member gains from using a media product.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Uses and Gratifications, identity and fandomBlumler and Katz's Uses and Gratifications theory explains media use by starting with the audience's needs. It proposes that people actively choose media products which they expect to satisfy those needs. A gratification is the satisfaction or pleasure gained from that use.
Component 1, Component 2
The satisfaction of a need or desire through using a media product.
For a ‘how far’ question, develop a supported judgement about the theory’s usefulness rather than simply listing gratifications. Refer to both products if the question names two.
Do not force four paragraphs on the four gratifications. Select the ones that your evidence and the question support.
Uses and Gratifications explains audience use, not ownership, funding or distribution. For the Component 1 film industry study of No Time to Die and 007.com, explain industrial promotion and convergence instead.
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Blumler and Katz’s Uses and Gratifications theory explains media use through this starting point: audiences actively select and use media to fulfil their needs. A gratification is the satisfaction of a need or desire. The theory shifts attention from ‘What do media products do to people?’ towards ‘What do people do with media products, and why?’
