Horizontal integration

Ownership or acquisition of businesses operating at the same stage of an industry, such as several film-production companies.

Ownership of multiple businesses operating at the same stage of an industry, such as several film production companies.

Horizontal integration involves businesses at the same stage. Disney's ownership of Pixar and Marvel brings different film production businesses under one parent. Their different products can broaden the group's audience and strengthen its market position.

Ownership or control of businesses operating at the same stage of production, such as several newspaper publishing businesses.

Keep horizontal integration, vertical integration and diversification distinct: same stage, different stages, and a broader range of business activities.

Distinguish horizontal integration, ownership at the same production stage, from vertical integration, ownership across different production stages. Publishing in print and online does not by itself prove vertical integration.

Distinguish horizontal integration (owning several newspaper titles) from vertical integration (controlling different stages, such as publishing and printing).

Ownership of several businesses operating at the same stage of an industry, such as a publisher owning several newspaper titles.

Definition

How each exam board covers it

AQA GCSE Media Studies · 8572

Exam tips

Get more free notes every week

Definition

How each exam board covers it

AQA GCSE Media Studies · 8572

Exam tips

Related key terms

Get more free notes every week