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GCSE Media Studies · key term
Activities that promote a media product and encourage audiences to pay for or engage with it.
Used by AQA and Eduqas
Paper 1
Revise: Black Widow (2021)Marketing creates awareness and encourages people to watch; distribution makes watching possible. Black Widow needed both a broad international audience and more specialised groups, particularly committed Marvel and superhero fans.
Component 1, Component 2
The activities used to make audiences aware of a product and encourage them to consume it.
Distinguish marketing, which promotes a film, from distribution, which makes it available to audiences. Explain both when the question asks for both.
Support a target-audience claim with evidence from the product or its marketing, then explain why that feature would appeal to the proposed audience.
Create a free account to keep every note you open and track your progress.
Content, stars, language and design can offer reasons to choose it, while marketing helps potential audiences discover it. Reaching the intended audience matters commercially because products need customers or advertising income. It also matters to public service broadcasters: the BBC needs to maintain audiences while catering for a range of tastes.
