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Home
Business
Key terms
Market positioning

GCSE Business · key term

Market positioning

Definition

How a product or business is perceived in relation to competing products or businesses.

Used by Edexcel

How each exam board covers it

Edexcel GCSE Business · 1BS0

Specification 1.2.3 · Paper 1

Revise: Market Segmentation

Edexcel Business past papers

Related key terms

Demographics
Gap in the market
Market map
Market segment
Market segmentation

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Market positioning — Edexcel GCSE Business Definition | GradeGen