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GCSE Business · key term
A requirement or expectation that a customer seeks to satisfy when buying a good or service, such as affordability, reliability or convenience.
Used by AQA, Edexcel and OCR
Paper 2
Revise: Importance of Customer NeedsIdentifying customer needs means finding out what customers expect. Satisfying those needs means putting that understanding into practice through the goods, services and buying experience the business provides.
Specification 1.2.1 · Paper 1
An expectation or requirement that influences a customer's decision to buy a product or service.
Develop the link to the business: meeting customer needs can encourage repeat purchases, which increases sales revenue.
Do not assume that higher sales guarantee higher profit: meeting customer needs may also increase costs.
Learn all four customer needs: price, quality, choice and convenience. Apply the relevant need to the business in the question.
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Customer needs are the expectations and requirements that influence buying decisions. Here, ‘needs’ does not just mean essentials such as food and shelter. It also means what customers expect when choosing a particular product or service.
Paper 1
A requirement or expectation that a customer wants a good or service to meet, such as affordability, reliability or convenience.
Revise: Purpose of MarketingMarketing is business activity that identifies and understands customer needs, helps the business satisfy them, and informs and persuades customers to buy its goods or services. It is much broader than advertising: deciding what customers would value comes before telling them about it.
A requirement or preference that a customer seeks to satisfy when buying a product or service.