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GCSE Business · key term
A person or organisation that buys a good or service from a business.
Used by AQA and Edexcel
Paper 2
Revise: Importance of Customer NeedsA business needs customers who are willing to buy what it offers. Having an attractive idea is not enough: the product or service must meet customers’ requirements at a price they are willing to pay. Identifying customer needs means finding out what customers expect.
Specification 1.1.3, 1.5.1 · Paper 1
A person or organisation that buys a good or service.
Revise: Role of Business EnterpriseA business enterprise provides goods or services to meet customer needs. Goods are physical products, such as bicycles, computers and pens. Services are non-physical activities or benefits, such as hairdressing, train journeys and music streaming.
A person or organisation that buys goods or services from a business.
Develop the link to the business: meeting customer needs can encourage repeat purchases, which increases sales revenue.
Apply your explanation to the customers and product in the question. Explain which need matters and how the business could satisfy it.
Do not assume that higher sales guarantee higher profit: meeting customer needs may also increase costs.
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