GradeGen

How easy it is for customers to access, buy and use a product or service.

Four important customer needs are price, quality, choice and convenience.

Learn all four customer needs: price, quality, choice and convenience. Apply the relevant need to the business in the question.

Do not assume every customer wants the lowest price. Some customers are willing to pay more for quality or convenience.

How easy it is for customers to access, buy and use a product or service.

Four important customer needs are price, quality, choice and convenience.

Learn all four customer needs: price, quality, choice and convenience. Apply the relevant need to the business in the question.

Do not assume every customer wants the lowest price. Some customers are willing to pay more for quality or convenience.

Convenience