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GCSE Business · key term
A customer's willingness to keep buying from a business rather than switching to its competitors.
Used by AQA, Edexcel and OCR
Paper 1, Paper 2
A customer’s willingness to keep choosing the same business rather than switching to competitors.
Revise: Customer Service Methods and ImpactsCustomer loyalty means continuing to choose the same business, leading to repeat purchases. Customers may also spend more because they buy more frequently, trust suitable recommendations or choose a more expensive option with confidence that support will be available.
Specification 1.2.1, 2.3.4 · Paper 1, Paper 2
A customer's willingness to return to a business and buy from it again.
Revise: Customer NeedsMeeting needs can also encourage customer loyalty and repeat purchases. Satisfied customers may recommend the business through positive word of mouth, helping it attract further customers. Continued sales provide revenue towards paying the costs of staying open.
A customer’s willingness to continue buying from a business rather than switching to competitors.
Paper 1, Paper 2
Customers continuing to buy from a business rather than switching to competitors.
A customer's willingness to keep buying from a particular business rather than switch to its competitors.
A customer's preference for buying repeatedly from the same business rather than its rivals.
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