Key terms & definitions

Publicising and encouraging physical activity to increase awareness and interest.

The combination of promotional methods used by a business to communicate with customers.

Temporarily reducing prices or offering extra value to encourage purchases.

A plan for communicating with customers using promotional methods chosen to suit the business’s objectives, target market and budget.

A short written instruction or starting point that suggests the subject of a piece of writing.

A message that tells a user what information to enter.

The entrance porch at the front of a Greek temple.

A word that stands in place of a noun or noun phrase. First-person plural pronouns such as ‘we’ and ‘us’ place the speaker within a group.

A word used in place of a noun or noun phrase, such as ‘she’, ‘it’ or ‘they’. Its reference should be clear.

A logically connected sequence of true mathematical statements that establishes a result in every case covered by the claim.

A proof that assumes a statement is false and shows that this assumption leads to an impossibility.

Checking written work for errors in spelling, punctuation and grammar.

Rereading finished writing to identify and correct errors, such as missing words, spelling mistakes and inaccurate punctuation.

An introductory song honouring a deity before a longer poetic performance.

An object used by actors on stage, which can also carry symbolic meaning.

An inanimate object an actor interacts with in a film. A key prop has particular significance for character or narrative.

Communication designed to influence people’s beliefs and actions, often through selective information, emotional appeals and repeated messages.

Communication designed to influence people’s beliefs and behaviour, often through selective information, repetition or false claims.

Communication designed to influence attitudes, often by selecting and presenting information in support of a ruler, group or cause.

Information used to promote a particular view or cause, often through false or biased messages.

Communication designed to promote a particular cause or viewpoint and influence audiences’ beliefs or behaviour.

Material designed to influence beliefs or behaviour in support of a particular cause or political authority.

A fraction whose numerator is smaller than its denominator, such as $\frac{3}{5}$.

The characteristics used to describe or identify a material, such as its state, melting point, density and chemical behaviour.

A feature of a material or product, such as its colour, viscosity, strength, effectiveness or shelf life.

A characteristic of a material, such as its density, hardness or melting point.

A statement that follows from a shape’s definition or from facts already proved about the shape.

An observable or measurable characteristic of a substance.

A category of citizens defined by the value of their property, which affected their military obligations and political influence.

The minimum value of property someone had to possess to qualify for a particular status or office.