GradeGen

A plan for communicating with customers using promotional methods chosen to suit the business’s objectives, target market and budget.

A promotional strategy combines suitable methods rather than assuming that one approach will work for every customer.

Distinguish promotion from advertising: sponsorship, branding, product trials and special offers are also promotional strategies.

A plan for communicating with customers using promotional methods chosen to suit the business’s objectives, target market and budget.

A promotional strategy combines suitable methods rather than assuming that one approach will work for every customer.

Distinguish promotion from advertising: sponsorship, branding, product trials and special offers are also promotional strategies.

Promotional strategy