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Promotional pricing — OCR GCSE Business Definition | GradeGen

Home
Business
Key terms
Promotional pricing

GCSE Business · key term

Promotional pricing

Definition

Temporarily reducing prices or offering extra value to encourage purchases.

Used by OCR

How each exam board covers it

OCR GCSE Business · J204

Paper 1

Promotional pricing uses temporary price reductions or value offers to encourage purchases. Examples include a reduced price, buy one get one free, or extra product for the same price.
Revise: Pricing Methods

OCR Business past papers

Related key terms

Competitor pricing
Cost-plus pricing
Mark-up
Market share
Penetration pricing

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