OCR GCSE Psychology · J203
Paper 2
Revise: Braun, Ellis and Loftus (2002): Advertising and MemoryThe explanation comes from reconstructive memory. Remembering is not simply replaying a perfect recording: people rebuild the past, and later information can become part of that reconstruction. An advert may act as a cue to recall an experience, but it may also encourage someone to imagine details.
- Revise: Memory Techniques in Advertising
Remembering by rebuilding an account of an event rather than replaying an exact recording; later information can influence that account.