OCR GCSE Psychology · J203
Paper 2
Revise: Braun, Ellis and Loftus (2002): Advertising and MemoryAn advert can do more than provide information about a product. It can encourage someone to think back to a happy childhood experience and associate those feelings with a brand. This is autobiographical advertising: advertising that draws on memories of a person’s own past.
- Revise: Memory Techniques in Advertising
An advert that encourages people to recall or imagine personal experiences, often using nostalgia to connect those experiences with a product.