OCR GCSE Psychology · J203
Paper 2
Revise: Braun, Ellis and Loftus (2002): Advertising and MemoryThe researchers predicted that elements of an advert would appear in participants’ reconstructed memories. They also predicted imagination inflation: imagining an advertised childhood experience would increase confidence that it had really happened. They tested these ideas in two experiments.
- Revise: Memory Techniques in Advertising
An increase in confidence that an event happened after imagining it.