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Cognitive overload — OCR GCSE Psychology Definition

Home
Psychology
Key terms
Cognitive overload

GCSE Psychology · key term

Cognitive overload

Definition

A situation in which the amount of information presented exceeds a person's capacity to process it effectively.

Used by OCR

How each exam board covers it

OCR GCSE Psychology · J203

Paper 2

An advert containing many facts, rapidly changing images and several competing messages may present more information than viewers can process effectively. This is cognitive overload: the audience struggles to take in and remember the important details.
Revise: Memory Techniques in Advertising

OCR Psychology past papers

Related key terms

Autobiographical advertising
Autobiographical memory
Imagination inflation
Reconstructive memory
Repetition

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