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GCSE Media Studies · key term
Radio Joint Audience Research: the organisation that measures UK radio listening and publishes audience data quarterly.
Used by AQA and Eduqas
Paper 1
Revise: Kiss BreakfastRAJAR measures UK radio listening and publishes results quarterly. Its listening diaries record information including stations, listening times, duration, platform and location. This helps broadcasters understand their audiences and gives advertisers evidence about potential reach.
Component 1
The organisation that measures audiences for BBC and commercial radio stations in the UK using listening surveys.
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RAJAR collects radio listening information through a seven-day diary completed by a selected sample of people aged 15 and over. Respondents record their listening and the platform used, helping broadcasters understand consumption across technologies.
