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GCSE Business · key term
Launching a product in a limited number of stores or distribution channels for a limited time, using sales figures to help decide whether to proceed with a full launch.
Used by OCR
Paper 1
Revise: Primary Research MethodsTrialling means launching a product in a limited number of stores or distribution channels for a limited period. Its main purpose is to help a business decide whether a full launch should go ahead. The direct evidence it produces is quantitative: sales figures.
Know all four named methods: questionnaires, interviews, trialling and focus groups.
For OCR, trialling means a limited launch that produces sales figures to help decide whether a full launch should proceed. Do not describe it as giving away free samples to collect opinions or improve flavours.
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