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GCSE Business · key term
A temporary incentive, such as a discount or buy-one-get-one-free deal, intended to encourage purchases.
Used by Edexcel
Specification 2.2.3 · Paper 2
Revise: Promotional TechniquesBusinesses can also use sponsorship, branding, product trials and special offers. A promotional strategy combines suitable methods rather than assuming that one approach will work for every customer.
Distinguish promotion from advertising: sponsorship, branding, product trials and special offers are also promotional strategies.
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