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GCSE Business · key term
Financial or other support given to an event, team or organisation in exchange for promotional exposure.
Used by AQA and Edexcel
Paper 2
Revise: Promotional StrategiesSponsorship means supporting an event, team or organisation in exchange for promotional exposure. This might include displaying a company logo or using its name for a venue: Arsenal's Emirates Stadium illustrates naming rights.
Specification 2.2.3 · Paper 2
Financial or other support given to an individual, team, event or organisation in exchange for promotional exposure or association.
Revise: Promotional TechniquesBusinesses can also use sponsorship, branding, product trials and special offers. A promotional strategy combines suitable methods rather than assuming that one approach will work for every customer.
Distinguish promotion from advertising: sponsorship, branding, product trials and special offers are also promotional strategies.
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