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GCSE Business · key term
A product with low market share in a high-growth market; also called a problem child.
Used by AQA
Paper 2
Revise: Product Portfolios and the Boston MatrixManagers can use this money to support stars or develop promising question marks. They still need to maintain the product’s appeal and market position; ‘cash cow’ does not mean a product can simply be ignored.
Do not assume that every dog should be withdrawn or every question mark will become a star. Justify the decision using the information given.
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