AQA GCSE Business · 8132
Paper 2
Revise: Product Portfolios and the Boston MatrixThe Boston Matrix, also called the Boston Box, helps managers analyse a portfolio and decide where to direct resources.
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GCSE Business · key term
A tool for analysing a business’s product portfolio by classifying products according to market share and market growth. It is also called the Boston Box.
Used by AQA
Paper 2
Revise: Product Portfolios and the Boston MatrixThe Boston Matrix, also called the Boston Box, helps managers analyse a portfolio and decide where to direct resources.
Identify both market share and market growth when explaining a product’s Boston Matrix category.
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