AQA GCSE Business · 8132
Paper 2
Revise: Product Portfolios and the Boston MatrixIf market growth later slows while the product keeps its high market share, a star can become a cash cow.
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GCSE Business · key term
A product with high market share in a low-growth market.
Used by AQA
Paper 2
Revise: Product Portfolios and the Boston MatrixIf market growth later slows while the product keeps its high market share, a star can become a cash cow.
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