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GCSE Business · key term
The increase in total sales across a market over time.
Used by AQA
Paper 2
Revise: Product Portfolios and the Boston MatrixMarket growth: how quickly total sales in the whole market are increasing. A high-growth market offers expanding sales opportunities, but businesses may need substantial investment to compete successfully.
Identify both market share and market growth when explaining a product’s Boston Matrix category.
Market growth refers to growth of the whole market, not just the sales of one business’s product.
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