Edexcel GCSE Business · 1BS0
Specification 1.2.4, 2.2.5 · Paper 1, Paper 2
Making a product or business noticeably different from rivals in a way that customers value.
Revise: Competitive EnvironmentThat response is differentiation: making the business noticeably different in a way customers value. If customers appreciate the food and service, these features could create a competitive advantage, helping the café attract customers rather than lose them to its rival. However, the extra food choice and staffing would increase costs.
- Revise: Integrated Marketing Mix