Key terms & definitions

Developing and promoting features or benefits that set a product apart from competing products.

The way customers perceive a product, including the qualities and values they associate with it.

The transformation of resources, such as materials, labour and equipment, into finished goods or services.

The process of developing and making a media product, including planning, filming and editing.

The process of making a film, including organising its resources, filming and completing the finished work.

A tool or device used to help measure, mark out, position or process material accurately and repeatedly.

The money allocated to making a film, which influences the resources and production choices available.

The Motion Picture Production Code, also called the Hays Code: Hollywood’s system of rules governing acceptable screen content, including sexual content.

The expense of producing a product, influenced by choices such as materials, features and manufacturing methods.

An expense involved in making a product, including its materials, components and manufacturing energy.

The ability to adapt production to make different products or meet changing customer requirements.

A sequence of organised manufacturing stations through which material or components pass to become finished products.

The amount that an industry, factory or individual worker is expected to produce within a specified period.

A smaller group of agricultural producers within a commune that became responsible for production decisions and distributing income to its members.

A broad measure of national self-sufficiency, calculated by dividing the farmgate value of domestic raw food production by the value of raw food available for human consumption, then multiplying by 100.

The qualities of a finished media product that suggest the resources used to make it, such as major stars, expensive locations or elaborate effects.

The amount produced in relation to the resources used, such as output per worker.

The rate at which plants produce new biomass. Net primary productivity is the rate of biomass production remaining after plants use energy in respiration.

A measure of output produced relative to the inputs used, such as output per worker.

The amount of output produced by workers in a given period.

An understanding of a product’s features, uses and suitability that enables staff to give accurate advice and answer customers’ questions.

Information displayed on a product or its packaging to identify it and communicate details needed for selection, safe use or storage.

The stages a product’s sales typically pass through over time, including introduction, growth, maturity and decline.

The stages a product passes through, from obtaining raw materials through manufacture, distribution and use to what happens when it is no longer needed.

The total distance travelled by a product and its materials, from raw material source through manufacture, distribution and the user to final disposal.

Writing factors multiplied together, using powers to shorten repeated factors; for example, $2\times2\times3=2^2\times3$.

The inclusion of a brand or product within media content with the intention of promoting it.

The range of products or services offered by a business.

The different products offered for sale by a business.

An action to retrieve goods already supplied to customers because a fault or safety problem has been discovered, usually so they can be repaired, replaced or refunded.