AQA GCSE Business · 8132
Paper 2
Revise: Promotional StrategiesCreate or change product image: build associations such as quality, luxury, excitement or value for money.
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GCSE Business · key term
The way customers perceive a product, including the qualities and values they associate with it.
Used by AQA
Paper 2
Revise: Promotional StrategiesCreate or change product image: build associations such as quality, luxury, excitement or value for money.
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