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Qualitative research — AQA GCSE Psychology Definition

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Psychology
Key terms
Qualitative research

GCSE Psychology · key term

Qualitative research

Definition

Research that collects descriptive material, such as words or images, to explore experiences and meanings.

Used by AQA

How each exam board covers it

AQA GCSE Psychology · 8182

Paper 1

Qualitative research collects descriptive material, such as words or images, to explore people's experiences and the meanings they attach to them.
Revise: Quantitative and Qualitative Research and Experimental Designs

AQA Psychology past papers

Related key terms

Counterbalancing
Demand characteristics
Dependent variable
Experimental design
Experimental method

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Independent groups design

Independent variable

Matched pairs design

Participant variable