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GCSE Citizenship Studies · key term
The views and attitudes held by members of the public about an issue; these views may differ between individuals and groups.
Used by AQA and Edexcel
Paper 2
Revise: Role in Informing and Influencing Public OpinionPublic opinion means the views and attitudes held by members of the public. There is rarely just one public view: different people can interpret the same information differently.
The views and attitudes held by members of the public about an issue.
Link the user, method and intended effect: who uses which medium, how the message is presented, and why this might change public opinion.
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Paper 2
The views held by members of the public about an issue, person or policy; these views may differ between groups.
Revise: Media Use for InfluencePublic opinion means the views people hold about issues, people and policies. Individuals, campaign groups and those in power use the media to try to change these views. They may want people to support a cause, approve a decision or behave differently.
