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GCSE Citizenship Studies · key term
An organised series of actions intended to achieve a particular change or raise awareness of an issue.
Used by AQA and Edexcel
Paper 1, Paper 2
An organised set of actions intended to achieve an aim, such as changing a policy or law.
Revise: Knowledge and Understanding of RelationshipsA campaign to change a public service might involve local government, funding, democratic participation and legal rights at the same time.
Planned action intended to raise awareness, influence opinion or persuade decision-makers to make a change.
Name the media method and explain how it helps achieve the campaign’s particular aim: method → audience → action → possible change.
When a question provides a campaign source, use its specific details rather than giving a general answer about social media.
Distinguish advocacy, which gives people a voice, from lobbying, which directly targets decision-makers. A campaign may use both.
Create a free account to keep every note you open and track your progress.
An organised series of actions intended to achieve a particular aim, such as changing a law or improving the treatment of a group.
A planned series of actions intended to raise awareness, gain support or achieve a particular change.
Paper 2
An organised effort to raise awareness, win support or achieve a particular change.
Revise: Citizen Participation and Engagement in the UKThe UK is a representative democracy: citizens elect representatives, such as MPs and councillors, to make decisions on their behalf. However, citizens do not have to remain silent between elections. They can question decisions, organise campaigns and contribute to their communities.
