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Customer Segmentation — OCR Business J204 | GradeGen
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OCR GCSE Business
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Market Segmentation
Customer Segmentation
OCR GCSE Business · J204
Customer Segmentation
What you need to know
Explain how market segmentation is utilized to target specific customer bases via categories such as age, gender, income, location, and lifestyle.
Revision notes
1
Customer Segmentation
5 key terms
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Previous topic: Market Research
Qualitative and Quantitative Data
Next topic: The Marketing Mix
Four Ps of the Marketing Mix