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Business
OCR GCSE Business
Marketing
OCR GCSE Business · J204 · 2
Marketing
Paper 1
· 17 notes
Explore the purpose and role of marketing within a business and evaluate how it influences business activity and organizational decision-making.
2.1
Role of Marketing
Purpose of Marketing
Free
2.2
Market Research
Purpose of Market Research
Pro
Primary Research Methods
Pro
Secondary Research Sources
Pro
Appropriateness of Research Methods
Pro
Qualitative and Quantitative Data
Pro
2.3
Market Segmentation
Customer Segmentation
Pro
2.4
The Marketing Mix
Four Ps of the Marketing Mix
Pro
Product Development
Pro
Product Life Cycle Stages
Pro
Pricing Methods
Pro
Point of Sale Promotion
Pro
Advertising Methods
Pro
Distribution Channels
Pro
Integration of the Four Ps
Pro
Marketing Mix and Decision Making
Pro
Interpretation of Market Data
Pro
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