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Qualitative and Quantitative Data — OCR Business J204 | GradeGen
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OCR GCSE Business
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Qualitative and Quantitative Data
OCR GCSE Business · J204
Qualitative and Quantitative Data
What you need to know
Understand the distinction between qualitative and quantitative data and interpret both types in the context of market research.
Revision notes
1
Qualitative and Quantitative Data
5 key terms
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Key terms & definitions
Previous subtopic
Appropriateness of Research Methods
Next topic: Market Segmentation
Customer Segmentation
