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Four Ps of the Marketing Mix — OCR Business J204 | GradeGen
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Business
OCR GCSE Business
Marketing
The Marketing Mix
Four Ps of the Marketing Mix
OCR GCSE Business · J204
Four Ps of the Marketing Mix
What you need to know
Describe the 'four Ps' of the marketing mix (price, product, place, promotion) and evaluate their collective importance to business success.
Revision notes
1
Four Ps of the Marketing Mix
7 key terms
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Previous topic: Market Segmentation
Customer Segmentation
Next subtopic
Product Development
