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Business
AQA GCSE Business
Marketing
AQA GCSE Business · 8132 · 3.5
Marketing
Paper 2
· 13 notes
Understand the interdependent nature of business operations, human resources, marketing, and finance.
Provide examples illustrating how business objectives are divided into functional plans with clear interconnections.
Explain the core purpose of marketing, its strategic role within a business, and how it influences overall business activity.
3.5.1
Identifying Customer Needs
Importance of Customer Needs
Free
3.5.2
Market Segmentation
Types of Segmentation
Pro
3.5.3
Market Research
Purpose of Market Research
Pro
Market Research Methods
Pro
Applying Market Research
Pro
3.5.4
The Marketing Mix
Pricing Strategies
Pro
Product Development and Lifecycle
3 notes
Product Development and Differentiation
Pro
The Product Life Cycle and Extension Strategies
Pro
Product Portfolios and the Boston Matrix
Pro
Promotional Strategies
Pro
Distribution Channels
Pro
E-commerce and Integrated Marketing
2 notes
E-commerce and m-commerce
Pro
Applying and adapting the integrated marketing mix
Pro
Practise with past papers
Key terms & definitions
