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GCSE Sociology · key term
The tendency for respondents to give answers that make them appear acceptable or favourable rather than answering honestly.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Qualitative and Quantitative MethodsSocial desirability bias occurs when respondents give answers that make them look favourable. A pupil might exaggerate how often they complete homework, reducing the validity of the results.
Component 1
A tendency for participants to give answers that make them appear acceptable or favourable rather than answers that accurately reflect their views or behaviour.
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Misunderstandings and social desirability bias can also distort answers. Open questions allow fuller responses, but take more time to analyse.
