Qualitative data

Information expressed in words or images, which can reveal people's meanings, experiences and views.

Information expressed through words, images or descriptions, used to explore meanings and experiences.

Qualitative data uses words, images or descriptions to explore experiences and meanings. Primary data is collected for the researcher's own study; secondary data already exists. These are different distinctions: primary and secondary information can each be quantitative or qualitative.

Non-numerical information, such as words and images, which can reveal people's experiences, meanings and motives.

Do not assume that all interviews produce qualitative data or that all questionnaires produce quantitative data. Consider the questions and answers used.

When comparing the two types, make a direct contrast: quantitative data shows numerical patterns, whereas qualitative data explores meanings and experiences in detail.

Information about meanings and experiences, usually expressed in words, descriptions or quotations.

Non-numerical information in words or images, such as detailed interview accounts.

Information presented in words or images rather than numbers.

Information expressed through words, images or other descriptive material rather than numbers.

Non-numerical information, such as words, quotations or images, which can describe people’s experiences and meanings in detail.

Quantitative and qualitative data help answer these different kinds of question.

Information expressed mainly in words, such as descriptions of people's experiences, meanings and feelings.

Detailed, descriptive information, such as interview accounts or observation notes, used to understand meanings and experiences.

Information expressed mainly in words, giving detail about experiences, meanings and views.

Definition

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AQA GCSE Sociology · 8192

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Eduqas GCSE Sociology · C200