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GCSE Psychology · key term
Non-numerical information describing behaviour, experiences, thoughts or feelings.
Used by AQA and OCR
Paper 1, Paper 2
Descriptive, non-numerical information, such as spoken or written accounts of experiences.
Revise: Quantitative and Qualitative DataQualitative data is descriptive, non-numerical information: it records qualities, experiences and meanings, often in people’s own words.
Information expressed in non-numerical form, such as words or images, which describes experiences, meanings or qualities.
Do not claim that case studies only collect qualitative data: numerical test scores can supplement descriptions.
Identify quantitative or qualitative data from what is recorded, not just the research method: a questionnaire can collect either type.
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Paper 1, Paper 2
Descriptive, non-numerical information, such as a participant’s explanation of an experience.
Revise: InterviewsOpen questions can produce qualitative data, such as descriptions of feeling connected to friends. Structure does not mean that every answer must be numerical.
Descriptive, non-numerical information, such as written accounts of experiences.
Non-numerical information, such as written descriptions of behaviour, thoughts, feelings and experiences.
