Eduqas GCSE Media Studies · C680
Component 1, Component 2
Permission to use another organisation’s intellectual property, such as its characters or branding, under an agreement.
Revise: Fortnite: the video games industryEpic also earns income through merchandise and licensing agreements, including Fortnite toys and character products. Licensing allows other companies to use Fortnite’s intellectual property under an agreement. It extends the brand beyond the game and creates further commercial opportunities.
- Revise: Modern Family: industries, audiences and contexts