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GCSE Media Studies · key term
A funding model in which a game is available without an initial purchase, often earning revenue through optional in-game purchases.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Lego Fortnite (2028 exams)Lego Fortnite is free-to-play, reducing the initial financial barrier to joining. Revenue can come from optional purchases using Fortnite’s currency, V-Bucks. Lego Kits contain builds, building parts and decorative items.
Component 1
A model in which players can access a game without an initial purchase, while optional purchases or other income sources fund it.
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Free-to-play is therefore a business model, not the absence of a business model.
