Unique selling point (USP)

A unique selling point, or USP, is the key distinguishing benefit that gives customers a reason to choose the product. It provides a clear focus for promotion rather than simply claiming that the product is “good”. Apple, for example, emphasises sleek design and quality materials as part of its differentiation.

A unique selling point (USP) is a distinctive feature or benefit that sets a business apart from competitors. A music shop that lets customers listen to vinyl records before buying offers a benefit that rival shops may not provide. This can help justify a higher price.