Unique selling point

A clear difference can become a unique selling point: a particular reason to choose that offering. If customers value it, differentiation can increase demand, encourage brand loyalty and reduce the need to compete only on price. Some customers may accept a higher price because they see additional value.

If customers particularly value its approach, a business may gain a unique selling point that distinguishes it from competitors. Responsible behaviour may also attract investors who want their money to support ethical businesses.